“universally applicable” talk of preserve one’s health of the medical principle against at least

-the central television interview, President MengBai called for sector counterparts self-discipline (2010/6/2 in China academic press)

reporter: about our country is how many press intervention to health of the publication of the book?

MengBai: this I does not keep statistics. But I understand, should have at least three or four baijia press had books on health care. But, I believe that a press should have a specialty direction, from this perspective, published the health care is adept press an estimated one hundred to come home to.

reporter: you said in the news ChuBanFa allowed out in our books of the press?

MengBai: news ChuBanFa did not regulate. Is established according to, or is it accumulated for many years, in the readers, the bookstore, including in the professional groups, such as medical workers Car home the author there is approved, is the so-called professional press or professional press.

reporter: or he has editing ability or the ability of the organization.

MengBai: right.

reporter: that you say, if say the press name is art and literature press, pictorial press, women’s press, so he is able to do not belong to the publication of health care press?

MengBai: if according to legal point of view, no law prohibits health care kind they published books. But as I have said, especially health care or public health care for this book, although the reader object is public, but his performance is the content of the specialization is very strong, because involves people’s life safety and health, so my view is: professional books should be made by the experts to write, but doesn’t have to write experts. Each press it what Leather with aspect book, will focus on developing your own editing team, organization the author team, subject to the front and historical comparison know, only in this based on books, is it possible to make more value, and no problem of books. Back in the more than twenty years ago, there was a time, is a person, have scissors can scissors and paste, do small desk calendar ah, small series ah, also have the health care kind of book. There was a time like disappeared quietly. But over the past two or three years or 35 years, is burst out some people, talk about the health, talk about health care, but he did have this aspect of inside information, or no academic accumulation. The public health class book, it should be more lucrative the basis of medical knowledge or medical training, you have this aspect of the training is a system, if you write what might be possible is incomplete, or may is against the principle of science, can produce negative effect. In addition, some people often non-professional wrote the book but became the best seller.

reporter: yeah, this is a very strange thing.

MengBai: this phenomenon is no surprise. There is a saying in the past, is called “have no culture feeling”. The more often make professional, the more carefully, every word he immediately thought of several possibilities I wanted to answer, the possibility that a few answers after, this book has may read is not smooth, more dry, or more esoteric, this is big experts wrote to the public see of book difficult a very important reason. Instead? And the man who won’t consider non-professional these. As he only bottle that a little water, some water to give it the boiling, spray 4 splash, still feel pretty lively, quite good. In fact, it has put the health care knowledge system broke, is all some broken things about the things. Have this thing to the public after, should say negative effect could be far greater than positive role.

reporter: that’s strange, experts very spit on such books or disdain, but you know, readers and to chase after hold in both hands it, and feel it speak very reasonable. As we said, we go to xidan book building, zhang this thing has realized all came out, we went to ask a reader, he still feel, zhang the enlightenment of sense. So this is what the reason, from your professional perspective?

MengBai: this problem is more complex. The problem of WeiShengJie abhorrent to medicine, only from the book that respect my experience, there are so few reasons. One reason, medical experts, or in this line of work, including nutrition experts, he talked about one thing, think of a lot of possibility, taboos, side effects, scope, and so on. So to speak or write out the things may be complicated, not so easy and easy to read. And those who don’t have these scruple non-professional, or he just doesn’t know that there are many taboos, can just idle talk, natural and easy to read the present. But in fact they do so, against the most fundamental principle of traditional Chinese medicine. The most fundamental principle in traditional Chinese medicine, is because of the person different, because time inconsistency, even because of the ground different. For any one individual’s situation is different, so prescription or method or must vary from person to person. Besides “for time inconsistency”, this, some meaning, a meaning, a people’s three years old, 30 years old, sixty years old when this different, the “” different, every different time is different, so” for time inconsistency “. Because of the ground different, plateau and plain, drought and wet, cold and heat, environmental conditions across different, different life habit, keeping in good health, cure with material and method of course not. But there is a genetic problem, how many years many generations, tens of thousands of years of evolution process of the cause, these are all Chinese medicine, western medicine also includes the most basic principle. The everyday people, much like the past crosstalk said, “turnip whipping,” as if any a thing can cure-all elixirs. This is not to harm others? The second reason, from sector of speaking, to cater to this kind of atmosphere have the deeper reason. The two years, sector have a terrible ethos, as the government departments of the publishing industry management guide exist big problems, were there as enterprise should shout publishing the pursuit of profit, the pursuit of profit maximization. I very much opposed the claim. And to tell you the truth, if press into pure profits enterprise, I quit the next day, and lifelong never entered the publishing community. As the press or cultural company, now that the pursuit of profits as the only goal, of course, to put a thing as “a universally”, so that readers are big, book sales are big. So they do book, even if the author clearly know for some reader groups applicable, shall not apply to some group, also can bring these ignore not mention, show that the method is about as if the entire world of could, even for all of the world. But in fact, this just against the most fundamental principle in medicine. Is different from person to person, because I said time inconsistency, because of the ground different.

reporter: I’m from the Internet to see, there is a writer, he is a doctor, he said, he turned up book, press no after his agree, he put his words into the very xuan language, he also for this very angry. But have been published, also with press signed the contract, all kinds of relations, also can’t probe. That is editor of the author has participated in the work, not even simple to do the editor, it is said that the item name ah, well, many are made by planning to do this, and that something is the first presuppose a effect on it, and then do it again, is that so?

MengBai: I understand it is. Is what I just said, these books are often culture company or of the operation of the non-professional press, then press and the relationship between here and I don’t fine speak. Culture company planning, writing, do have auxiliary of the job, their aim is to pursue the biggest profits. Pursue the biggest profits? And the industry as a whole from books, and his profit depends on the size of the book circulation, five hundred thousand books must be higher than fifty thousand copies to the high profits, fifty thousand books must be higher than five thousand copies to the high profits, since he out of such a goal to pursue, operation process he has to be the largest’s pursuit of companies, to find out that the so-called widespread most effective prescription. Experts write the default some, such as taboo ah, side effects ah, he just delete, finally to be so. Another thing: the default a group, the default of a target, set up a title after, all together up. This practice is not the strange, is I said more than twenty years ago, also is in the eighty s, when the scissors and paste craftsman practice and now nothing difference, nothing but is now use the computer instead of scissors just. So to make sure that something is not good.

reporter: that he did this how big a profit?

MengBai: it is hard to say. In general, you should is 5% to 10% of the prices of the books.

reporter: is planning company or press?

MengBai: specific I not very clear, from my understanding, it should be a big head in cultural company, small head in the press, of course, will have different proportion, such as SanQiKai ah, ah, painted a 16 open ah, is possible.

reporter: then we see a book, it has 28 this, is a series, called “GuoYi health JueXue”, actually? Many people question, here the author, no “JueXue”, is also far from the “GuoYi”, because of mistakes, so this series is actually a company to planning, so he’s in a different publishing, and finally make a such series. From publishing’s point of view, it is what kind of a way?

MengBai: should say, in fact true from the beginning to the end of the planning, production is the company, can be the most p